Joel Toguri is the Chief Revenue Officer of The Supreme Cannabis Company, Inc. Mr. Toguri manages and drives Supreme Cannabis’ sales, marketing, business development and retail growth opportunities.
Mr. Toguri bring extensive CPG experience in a regulated industry. Prior to joining Supreme Cannabis, Mr. Toguri led sales for a large Ontario-based licensed producer in Canada, managing medical and recreational sales to patients and consumers. Before entering the cannabis industry, Mr. Toguri served as Vice President of Sales and Operations at Southern Glazer’s of Canada. Mr. Toguri was responsible for establishing the company’s footprint across Canada and leading a national sales team of more than 90 people. In three years under his direction, the company became one of the leading wine and spirits agents and brokers in Canada.
Over the course of his career, Mr. Toguri also held a variety of senior sales and operational roles at MolsonCoors and Beam Global Spirits & Wine.