Jackie Poriadjian-Asch joined the Board of Directors at The Supreme Cannabis Company, Inc., in December 2019. Ms. Poriadjian-Asch brings 20 years of brand building, marketing and business development experience from her work with iconic global brands.
Ms. Poriadjian-Asch is Chief Marketing Officer of Cybin Inc., a life sciences company focused on psychedelic pharmaceutical therapies aimed at advancing mental health care. She is also a mentor, consulting with start-ups and scaling companies through organizations such as the Lazaridis Institute.
Prior to this, she served as Chief Marketing Officer and Chief Revenue Officer at ecobee, where she helped the company achieve 30% market share in North America’s competitive smart home category. In 2016, ahead of Canada Goose’s IPO, Ms. Poriadjian-Asch joined the company as Chief Marketing Officer, focusing on global expansion and the growth of its direct-to-consumer business through their e-commerce platform and retail stores in the US, Canada and Europe. She also led the company’s marketing strategy for new product categories, including the introduction of knitwear.
Early in her career, Ms. Poriadjian-Asch spent nearly a decade establishing the Ultimate Fighting Championship’s (“UFC”) international business. She helped grow distribution of live events, content, merchandising and partnerships from 25 to more than 155 countries and territories. At UFC, she held several executive roles, including Managing Director of Europe, Middle East and Africa and Senior Vice President of Global Brand Marketing.
Ms. Poriadjian-Asch holds a Bachelor of Arts degree from Queens College, City University of New York and a Juris Doctorate degree from New York Law School.