Careers

About This Position

Summary

The Manager Category & Consumer Insights will create a competitive advantage by developing and delivering fact-based and consumer-centric insights facilitating timely and accurate but also forward-looking strategic and tactical decision-making across both brand and product portfolio perspective. This position reports into the VP, Marketing & Regulatory Affairs.

A centralized Insights function doesn’t exist today, so this individual must bring the vision and building skills to the table. They must bring world-class data-gathering tools and processes; they must know how to turn that data into insights, and then they must guide others on converting those insights into recommendations and actions for brands and product.

RESPONSIBILITIES: 

  • Assist with Strategic Planning - Work closely with senior management and functional leaders to develop a deeper understanding of Supreme’s brand and product positioning and equities, consumer segments, competitors, products, salesforce dynamics, and the broader industry, to support development of the longer-term growth strategy for Supreme’s portfolio
  • Analytics & Forecasting - Lead Data Analytics & Forecasting in the development of roadmap for market modelling and forecasting evolving from an industry with few secondary data sources to many.
  • Market Research - Lead market research for all brand and product areas, including the identification of market research needs, and the design, execution and interpretation of market research studies or the analysis of syndicated, secondary market data for performance measurement and market understanding purposes.
  • Design, execute and interpret market research studies and employ a wide variety of secondary sources to support brand success with direct to consumer efforts and materials
  • Segmentation & Targeting - Partner with IT, Sales and Brand Management to build a robust set of analytical tools that facilitate more effective segmentation, targeting, prospecting, consumer acquisition and loyalty (CRM).
  • Innovation & NPD - Provide leadership in consumer and marketplace understanding and the application of that knowledge to help Supreme’s R&D and Innovation teams identify, develop and commercialize successful brand, product innovation and growth initiatives.
  • Marketing Measurement & ROI- Lead and develop an integrated Marketing Effectiveness Measurement system to facilitate a broad view of the application of key learnings in order to measure, validate and optimize the ROI across all critical elements of the marketing mix.
  • Budget Oversight - Establish the annual Research, Insights and Analytics plan and related operating budget.
  • Partner Management – Manage external research and analytics agencies, suppliers and consultants.

QUALIFICATIONS: 

  • Bachelor’s degree required, Master’s degree an asset
  • 7-10 years of experience in research, marketing insights or related background
  • Customer insights experience from a leading CPG, OTC or market research firm preferred.
  • Ideal candidates have experience in advertising testing (Qualitative /Quantitative), Net Promoter, and Concept/New Product evaluations
  • Functional knowledge of data analytics systems & tools
  • Excellent organizational skills and ability to work quickly and with limited supervision
  • Self-starter and proactive
  • Experience working in a regulated environment an asset

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